Regional Sales Manager

Sinoboom North America; Nebraska; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, and Vision

401(k) with company match

Vehicle allowance

Vacation and paid time off

Job summary

Sinoboom North America seeks a Regional Sales Manager to lead the Midwest sales team, drive growth across OEM and equipment accounts, and execute strategic plans in the MEWP space. You will partner with sales, marketing, product, and aftersales to deliver value and ensure client success.

The role requires a dynamic leader with strong negotiation, planning, and relationship skills, plus the ability to travel 50–75% and work with a flexible remote option. Reports to the Director of Sales.

Qualifications

• Proven sales experience with OEM accounts in MEWP or heavy equipment.
• Ability to travel 50–75% to cover the Midwest region.
• Bachelor’s degree preferred or equivalent experience.
• Strong communication and interpersonal skills for strategic client engagement.
• Experience using CRM systems, preferably Salesforce, to manage accounts.

Responsibilities

• Build and manage relationships with key OEMs and equipment accounts across the Midwest region.
• Develop strategic account plans and identify upsell, cross-sell, and fleet expansion opportunities.
• Present tailored MEWP and equipment solutions aligned with client operations and safety standards.
• Lead contract negotiations to secure favorable terms for customers and the company.
• Monitor customer satisfaction and address issues to sustain long-term partnerships.
• Collaborate with sales, marketing, product, and aftersales to ensure on-time delivery and success.
• Track KPIs and provide regular performance updates with actionable insights.

Skills

OEM accounts

MEWP/Heavy equipment

Sales leadership

CRM Salesforce

Negotiation

Account planning

Communication

Education

Bachelor’s degree

Tools

Salesforce

Job description

We are seeking a dynamic and results-driven Regional Sales Manager - (Midwest Region) to lead our sales team in achieving ambitious growth targets for the US Northeast territory. The ideal candidate will be responsible for developing and executing strategic sales plans, managing key OEM and equipment accounts, and driving revenue growth across the region. This role requires a proven leader with experience in the MEWP or heavy equipment space and the ability to inspire and motivate a high-performing sales team.

Key Responsibilities of a Regional Sales Manager:

• Relationship Building: Establish and strengthen trust-based relationships with decision makers.
• Customer Needs Analysis: Understand clients’ equipment requirements, operational challenges, and market trends to recommend tailored solutions.
• Account Planning: Develop strategic account plans to grow business within existing and new clients, identifying opportunities for upselling, cross-selling, and fleet expansion.
• Proactive Solution Provision: Anticipate client needs, presenting customized MEWP and equipment solutions that align with their operational goals and safety standards.
• Contract Negotiation: Lead negotiations with key customers, ensuring favorable and mutually beneficial agreements.
• Customer Satisfaction Management: Monitor client satisfaction and proactively resolve any issues to maintain long-term partnerships.
• Stakeholder Management: Collaborate with internal teams—including sales, marketing, product development, and aftersales to ensure seamless delivery and client success.
• Reporting and Analysis: Track KPIs related to equipment sales and client accounts, provide regular sales performance updates, and identify areas for growth.

Required Skills and Qualifications:

• Proven sales experience with a strong record in managing OEM accounts and equipment portfolios.
• Experience in the MEWP, construction, or industrial equipment industry is required.
• Exceptional communication and interpersonal skills to build and maintain strategic client relationships.
• Strong analytical skills to identify client needs and market opportunities.
• Strategic thinker capable of developing and executing effective account plans.
• Skilled negotiator with experience closing high-value OEM or rental agreements.
• In-depth knowledge of the MEWP or heavy equipment market and competitive landscape.
• Proficiency in Salesforce or similar CRM systems.
• Bachelor’s degree preferred or equivalent experience.
• Willingness to travel 50–75% of the time.
• Remote work flexibility.
• Reports to Director of Sales.

What We Offer:

Our team members enjoy a competitive benefits package, including market-leading pay, medical, dental, and vision coverage, 401(k) with company match, vacation, vehicle allowance, and more!