Regional Generator Sales Leader

Generac; Zeeland (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

Generac is seeking an experienced outside sales professional to expand generator opportunities across an assigned territory in Michigan. You will build and sustain relationships with electrical and general contractors, engineers, and facility managers while pursuing new commercial and industrial sales.

You will conduct in-person visits, prepare quotations with inside sales, and push opportunities through to purchase orders. Travel and strong communication are essential to succeed in this role.

Qualifications

• Outside sales experience required; industrial equipment or power generation experience preferred.
• Strong relationship-building, communication, and negotiation skills.
• Ability to understand technical products and communicate their value to customers.
• Proven ability to develop new accounts and grow existing customer relationships.
• Strong organizational skills and the ability to manage multiple projects and opportunities.
• Comfortable prospecting, making cold calls, and meeting customers in person.
• Self-motivated, accountable, and results-driven.
• Ability to work independently while collaborating with inside sales and other departments.
• Valid driver's license and willingness to travel throughout the assigned territory.

Responsibilities

• Develop and maintain relationships with electrical contractors, general contractors, engineers, facility managers, business owners, and end users.
• Identify and pursue new commercial and industrial generator sales opportunities throughout the assigned territory.
• Conduct regular in-person customer visits, prospecting calls, and follow-ups to build and maintain a strong sales pipeline.
• Work with consulting engineers and contractors to promote Generac products and secure project specifications.
• Review project opportunities, construction bid documents, and customer requirements to identify potential generator sales.
• Coordinate with inside sales to prepare accurate and competitive generator quotations.
• Follow up consistently on open quotations and work to convert opportunities into purchase orders.
• Negotiate pricing and project requirements while maintaining company profitability.
• Maintain accurate customer information, sales activities, opportunities, and forecasts in the company's CRM system.
• Develop monthly sales forecasts and consistently work toward established sales goals and budgets.
• Coordinate with project management, service, and other internal departments to ensure a positive customer experience.
• Address customer concerns professionally and work toward solutions that maintain long‑term relationships.

Skills

Relationship-building

Communication

Negotiation

Technical product knowledge

Account development

Time management

Cold calling

Independent work

Tools

CRM software

Job description

Generac is seeking an experienced outside sales professional to expand generator opportunities across an assigned territory in Michigan. You will build and sustain relationships with electrical and general contractors, engineers, and facility managers while pursuing new commercial and industrial sales.

You will conduct in-person visits, prepare quotations with inside sales, and push opportunities through to purchase orders. Travel and strong communication are essential to succeed in this role.