Public Sector Product Marketing Lead - GTM & Storytelling

Salesforce; San Francisco (CA); Remote; USD 117,000 - 237,000; Full time

Job summary

Salesforce is seeking a Product Marketing Manager to translate dense government tech into clear, persuasive stories for agency leaders and procurement stakeholders. You’ll partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, crafting briefs, whitepapers, web copy, and customer stories.

You’ll set voice and tone, sharpen content, and enable the field. This role requires 6–10 years of public sector experience and a portfolio of standout writing

Qualifications

• 6–10 years of public sector experience in product/solutions/content marketing or related
• A portfolio showing ability to turn technical material into actionable content
• Exceptional command of language, clear structure, and editing
• Strong understanding of how public sector buyers evaluate, fund, procure technology
• Experience launching products or solutions and enabling sales teams
• Comfort collaborating with engineers, product leaders, and executives and simplifying complex ideas
• Strong stakeholder management and project management skills
• Bachelor’s degree or equivalent experience

Responsibilities

• Write compelling PSS stories and messaging tailored to agency leaders, CIOs, and procurement stakeholders
• Translate architecture, features, and roadmap details into persuasive content for both technical evaluators and executives
• Create briefs, whitepapers, executive narratives, web copy, email campaigns, demos, and launch materials
• Define voice, style and terminology to ensure consistency across assets
• Edit and elevate content from teams and partners for clarity and impact
• Plan and lead go-to-market executions across Product, Sales, Marketing, and Partners
• Build sales plays, pitch decks, battlecards, talk tracks, and FAQs to enable the field
• Develop customer references and case studies showing real government outcomes
• Track public sector trends, procurement dynamics, and regulatory requirements
• Measure engagement and pipeline influence to refine messaging and content

Skills

Public sector marketing

Storytelling/writing

Executive writing

Content marketing

Cross-functional collaboration

Project management

Stakeholder management

Data-driven mindset

Education

Bachelor’s degree or equivalent experience

Tools

CRM platforms

Content management systems

Job description

Salesforce is seeking a Product Marketing Manager to translate dense government tech into clear, persuasive stories for agency leaders and procurement stakeholders. You’ll partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, crafting briefs, whitepapers, web copy, and customer stories.

You’ll set voice and tone, sharpen content, and enable the field. This role requires 6–10 years of public sector experience and a portfolio of standout writing