Senior Product Release Marketing Lead, Public Sector

salesforce.com, inc.; San Francisco (CA); On-site; USD 117,000 - 237,000; Full time

Job summary

Salesforce is seeking a Product Marketing Manager for the public sector to turn dense technical material into clear, persuasive stories that move government leaders. You will partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, with your words at the center of how we operate.

You will craft messaging, enable sales, and lead GTM efforts across campaigns, content, and customer references while maintaining a consistent PSS voice and tone.

Qualifications

• 6-10 years of public sector experience in product/solutions/content marketing or related role.
• A portfolio of standout writing showing ability to turn technical material into customer-focused content.
• Clear language, strong editing, and adaptable tone for executives and technical buyers.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology.
• Experience launching products or solutions and enabling sales teams.
• Comfort working with engineers, product leaders, and executives to simplify complex ideas.
• Strong collaboration and project management skills.
• Data-informed mindset with ability to use metrics to refine work.
• Bachelor's degree or equivalent experience.
• Ownership, team-first mentality, and initiative.
• Excellent stakeholder management.

Responsibilities

• Write the PSS story with audience-specific value propositions.
• Turn technical content into compelling material for executives and evaluators.
• Create content such as briefs, whitepapers, web copy, emails, demos, press and launch materials, and customer stories.
• Define and maintain PSS voice, tone, and terminology across assets.
• Edit and elevate content from teams and agencies to improve clarity and impact.
• Lead go-to-market execution including planning launches, campaigns, and events.
• Build sales plays, decks, battlecards, and enable sellers and solution engineers.
• Develop customer references and case studies showing real outcomes.
• Know the public sector market, procurement dynamics, and compliance requirements.
• Measure engagement and pipeline influence to refine messaging and assets.

Skills

Public sector experience

Strong writing portfolio

Editing and storytelling

Technical to non-technical translation

Cross-functional collaboration

Project management

Data-driven / metrics

Ownership and initiative

Stakeholder management

Bachelor's degree or equivalent

Education

Bachelor's degree or equivalent experience

Job description

Salesforce is seeking a Product Marketing Manager for the public sector to turn dense technical material into clear, persuasive stories that move government leaders. You will partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, with your words at the center of how we operate.

You will craft messaging, enable sales, and lead GTM efforts across campaigns, content, and customer references while maintaining a consistent PSS voice and tone.