Public Sector Product Launch Marketing Lead

100 Salesforce, Inc.; Washington (District of Columbia); Hybrid; USD 117,000 - 217,000; Full time

Benefits offered by this job

Time off programs

Medical

Dental

Vision

Mental health support

Paid parental leave

Life and disability insurance

401(k)

Employee stock purchasing program

Job summary

Salesforce is seeking a Product Marketing Manager for Global Public Sector, focused on Missionforce product marketing and content strategy. You will translate product features into Public Sector value, drive adoption, and enable sales and partners across government, defense, education, and nonprofits.

You will coordinate with Product, PMM, Industry, and Sales to ensure timely, compliant messaging and assets for new releases and initiatives, supporting AMER and international regions.

Qualifications

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
• Experience marketing technology to Public Sector or regulated industries (preferred).
• Ability to translate technical concepts into simple mission-relevant stories.
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets).
• Highly collaborative and capable of influencing across Product, PMM, Sales, and Industry teams.
• Strong analytical and insights orientation using product and performance data.
• Excellent project management skills and ability to bring clarity to ambiguity.
• Experience supporting AMER + international regions (desired).

Responsibilities

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and localize messaging for Public Sector with Product Marketing, Product, and Industry teams.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner‑ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for GPS content needs across Field Marketing, Industry, Sales, Partners, and PMM.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide content strategy.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization) into content strategy.
• Build enablement materials for Public Sector sellers, partners, and solution engineers.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Lead GPS release readiness and cross-functional launch reviews.

Skills

Product Marketing

Release Marketing

Content Strategy

Collaboration

Project Management

Data-driven

Job description

Salesforce is seeking a Product Marketing Manager for Global Public Sector, focused on Missionforce product marketing and content strategy. You will translate product features into Public Sector value, drive adoption, and enable sales and partners across government, defense, education, and nonprofits.

You will coordinate with Product, PMM, Industry, and Sales to ensure timely, compliant messaging and assets for new releases and initiatives, supporting AMER and international regions.