Public Sector Product Marketing Lead

Salesforce, Inc.; Virginia; On-site; USD 117,000 - 217,000; Full time

Job summary

Salesforce, Inc. is seeking a seasoned Product Marketing/Release Marketing professional to drive Public Sector positioning for GPS product releases and to translate complex features into mission-critical messaging for government, defense, education and nonprofit customers.

You will orchestrate cross-functional work, develop campaigns and enablement assets, and ensure compliance with FedRAMP IL5/IL6 and data residency requirements in a fast-paced environment.

Qualifications

• 6–10+ years experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
• Experience marketing technology to Public Sector or other regulated industries (preferred).
• Ability to translate technical concepts into simple, mission-relevant stories.
• Strong content development and messaging experience (pitch decks, one-pagers, briefs, launch assets).
• Highly collaborative and comfortable influencing without authority across Product, PMM, Sales, and Industry teams.
• Strong analytical and insights orientation; ability to use product and performance data to inform strategy.
• Excellent project management skills and ability to bring clarity to ambiguity.
• Experience supporting AMER + international regions (desired).

Responsibilities

• Lead Public Sector positioning and messaging for Salesforce product releases.
• Understand roadmap direction and partner with Product Marketing, Product, and Industry teams to localize messaging for Public Sector.
• Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.
• Ensure all release materials align to Public Sector compliance requirements (e.g., FedRAMP, IL5/IL6, data residency).
• Serve as the central point of contact for GPS content needs across Field Marketing, Industry, Sales, Partners, and Product Marketing.
• Assess content performance, identify gaps across the customer journey, and prioritize new content development.
• Bring forward product, customer, advisor, and market insights to guide the creation of Public Sector–specific content.
• Infuse emerging Public Sector trends (AI governance, cybersecurity, digital modernization, procurement shifts, mission readiness) into content strategy.
• Build enablement materials that prepare Public Sector sellers, partners, and solution engineers to position new capabilities.
• Develop talk tracks, competitive narratives, objection handling, and market-relevant use cases.
• Ensure partners (resellers, SIs, tech partners) are equipped with accurate, compliant, differentiated product messaging.
• Lead GPS release readiness and cross-functional launch reviews.
• Maintain the unified GPS release calendar and orchestrate communications across stakeholders.
• Build strong alignment with Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

Skills

Public Sector marketing

Product Marketing

Release Marketing

Content Strategy

Cross-functional collaboration

Job description

Salesforce, Inc. is seeking a seasoned Product Marketing/Release Marketing professional to drive Public Sector positioning for GPS product releases and to translate complex features into mission-critical messaging for government, defense, education and nonprofit customers.

You will orchestrate cross-functional work, develop campaigns and enablement assets, and ensure compliance with FedRAMP IL5/IL6 and data residency requirements in a fast-paced environment.