Public Sector Product Release Marketing Lead

salesforce.com, inc.

Washington (District of Columbia)

On-site

USD 117,000 - 217,000

Full time

6 days ago

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Job summary

Salesforce is seeking a Product Marketing Manager for Global Public Sector to lead GPS messaging, release readiness, and content strategy across government, defense, education, and nonprofit customers.

You will translate technical features into mission-focused stories, build downstream assets, and collaborate across Product Marketing, Industry, Sales, and Partners to accelerate adoption and drive aligned messaging.

Qualifications

6-10+ years of experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.
Experience marketing technology to Public Sector or regulated industries preferred.
Ability to translate technical concepts into mission-relevant stories.

Responsibilities

Lead Public Sector positioning and messaging for Salesforce product releases.
Coordinate with Product Marketing, Product, and Industry to localize messaging for Public Sector.
Develop downstream assets including value propositions, one-pagers, pitch decks, FAQs, and demo guidance.
Ensure all release materials comply with Public Sector requirements (FedRAMP, IL5/IL6, data residency).
Serve as the central GPS content contact across Field Marketing, Industry, Sales, Partners, and Product Marketing.
Assess content performance and prioritize new content development across the customer journey.