Public Sector Marketing Lead - SaaS/GovTech

Totara; United States; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Enhanced parental leave

Wellbeing allowance

Home office setup

Birthday off

Year-end holidays

Job summary

Totara is seeking a US Public Sector marketing leader to own and drive integrated campaigns across Federal and SLED accounts; you will oversee events, email programs and partnerships to accelerate pipeline.

You will develop account-based marketing and web strategy, track performance, and report pipeline impact to leadership. The role requires 5-7+ years in B2B marketing, preferably SaaS or GovTech, with strong writing and campaign operations skills.

Qualifications

• 5-7+ years in B2B marketing, ideally SaaS or GovTech.
• Experience with US Federal/SLED audiences and procurement.
• Strong writing, digital marketing, and campaign operations skills.

Responsibilities

• Own integrated campaigns, events, email, and partnerships.
• Develop account-based marketing and web strategy.
• Track performance and report pipeline impact.

Skills

B2B marketing

GovTech experience

Campaign operations

Strong writing

US Federal/SLED knowledge

Job description

Totara is seeking a US Public Sector marketing leader to own and drive integrated campaigns across Federal and SLED accounts; you will oversee events, email programs and partnerships to accelerate pipeline.

You will develop account-based marketing and web strategy, track performance, and report pipeline impact to leadership. The role requires 5-7+ years in B2B marketing, preferably SaaS or GovTech, with strong writing and campaign operations skills.