Senior Product Marketing Manager, Enterprise Tech GTM

Forward; Santa Clara (CA); Sur place; USD 165 000 - 200 000; Plein temps

Résumé du poste

Forward seeks a Senior Product Marketing Manager to shape our story and own go‑to‑market execution for core platform areas. Translate deep technical capabilities into compelling positioning, lead launches, and equip the field to win across enterprise and government sectors.

You will work with product, sales, and marketing to bring customer insight into strategy, influence product direction, and drive measurable market impact.

Qualifications

• 7+ years in product marketing for enterprise software or B2B technology.
• Track record of launching technical products with strong positioning and sales assets.
• Strong technical aptitude and ability to translate capabilities into business value.
• Excellent writing skills with a portfolio of technical/business content.
• Confident presenter at conferences, webinars, and customer/partner/analyst meetings.
• Experience using customer research and competitive intelligence to inform go‑to‑market strategy.
• Self-directed and highly organized across multiple launches in a fast-growing company.

Responsabilités

• Own positioning, messaging, and value propositions for assigned products and use cases, aligned with Forward’s narrative.
• Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement.
• Partner with product management to translate technical capabilities into customer outcomes and inform product priorities.
• Create compelling product content and sales assets, including pitch decks and competitive battlecards; enable sales teams to use them effectively.
• Represent Forward as a credible product expert at conferences, webinars, and customer/partner/analyst meetings.
• Lead competitive and market research to inform positioning and deal strategy; support analyst and press engagement.

Connaissances

Product marketing

Go-to-market

Technical aptitude

Content creation

Public speaking

Cross-functional collaboration

Description du poste

Forward seeks a Senior Product Marketing Manager to shape our story and own go‑to‑market execution for core platform areas. Translate deep technical capabilities into compelling positioning, lead launches, and equip the field to win across enterprise and government sectors.

You will work with product, sales, and marketing to bring customer insight into strategy, influence product direction, and drive measurable market impact.