Manager/Sr. Manager - Product Marketing, Missionforce (Public Sector)

Leadout Capital; Virginia; On-site; USD 90,000 - 130,000; Full time

Job summary

Leadout Capital is seeking a Product Marketing Manager for Missionforce to turn dense, technical material into clear, persuasive content that motivates government leaders to act.

You will partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption, enable the field with plays and decks, and craft customer stories that demonstrate real outcomes.

Qualifications

• Portfolio of writing showing ability to convert technical material into actionable content.
• Excellent command of language with tone adapted for executives and technical buyers.
• Strong understanding of public sector buyers, procurement, and evaluation.
• Experience launching products or solutions and enabling sales teams.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Craft positioning, messaging frameworks, and value propositions for agency leaders and stakeholders.
• Translate architecture and roadmap details into persuasive content for evaluators and executives.
• Create solution briefs, whitepapers, executive narratives, web copy, and campaigns.
• Define and maintain voice, tone, and terminology across assets.
• Edit and sharpen content, giving feedback for clarity and impact.
• Plan and launch go-to-market releases, campaigns, and events.
• Build sales plays, pitch decks, battlecards, talk tracks, and FAQs.
• Develop customer references and case studies showing real results.
• Track public sector trends and procurement dynamics; measure messaging impact.

Skills

Public sector experience

Strong writing portfolio

Executive communication

Content marketing

Product marketing

Collaboration

Project management

Data-driven mindset

Education

Bachelor’s degree or equivalent experience

Job description

About the Role

Great product marketing starts with great storytelling. We’re looking for a Product Marketing Manager to bring our story, and our customers’ stories, to life for Missionforce. You’ll take dense, technical material and turn it into clear, persuasive stories that move government leaders to act. You’ll partner with Product, Sales, Industry Strategy, and Demand Generation to drive adoption and pipeline, and your words will be at the center of how we do it.

What You’ll Do

• Write the PSS story: Craft positioning, messaging frameworks, and value propositions tailored to agency leaders, CIOs, program owners, and procurement stakeholders. Make every sentence earn its place.
• Turn technical into compelling: Work with engineers and product managers to transform architecture, features, and roadmap details into content that persuades both technical evaluators and mission-focused executives.
• Create content that drives action: Write and shape solution briefs, whitepapers, executive narratives, web copy, email campaigns, demo scripts, press and launch materials, and customer stories. Each piece should have a clear audience, a point of view, and a call to action.
• Set the voice: Help define and maintain PSS tone, style, and terminology so every asset, from a sales deck to a landing page, sounds consistent and credible.
• Edit and elevate: Review and sharpen content from teammates, partners, and agencies. Give feedback that improves clarity, structure, and impact.
• Lead go-to-market execution: Plan and launch releases, campaigns, and events across Product, Sales, Marketing, and Partners.
• Enable the field: Build sales plays, pitch decks, battlecards, talk tracks, and FAQs. Coach sellers and solution engineers to tell the PSS story with confidence.
• Showcase mission outcomes: Develop customer references and case studies that show real results for agencies and the people they serve.
• Know the market: Track public sector trends, procurement dynamics, compliance and security requirements (e.g., FedRAMP, state and local regulations), and the competitive landscape.
• Measure what works: Use engagement, pipeline influence, and field feedback to refine messaging and content.

What You’ll Bring

• 6–10 years of public sector experience (federal, state, local, education, or related) in product marketing, solutions marketing, content marketing, or a closely related role.
• A portfolio of standout writing that shows you can turn highly technical source material into content that inspires customers to take action. You’ll be asked to share samples.
• Exceptional command of language: clear structure, sharp editing, and the ability to adapt tone for executives, technical buyers, and the public.
• Strong understanding of how public sector buyers evaluate, fund, and procure technology.
• Experience launching products or solutions and enabling sales teams.
• Comfort working with engineers, product leaders, and executives, and simplifying complex ideas without losing accuracy.
• Strong collaboration and project management skills.
• A data-informed mindset, with the ability to use metrics to refine your work.
• Bachelor’s degree or equivalent experience.
• An ownership, team-first mentality. An ability to identify opportunities and take initiative to solve problems.
• Excellent stakeholder management.

Nice to Have

• Experience with CRM, case management, or citizen and constituent service platforms.
• Familiarity with AI and automation in government settings.
• Experience with SaaS or cloud platforms.
• Existing relationships in the Washington, DC public sector community.

Success in the First Year

• 30 days: Learn the PSS portfolio, customers, and competitors. Audit existing content for clarity and consistency.
• 90 days: Deliver refreshed messaging as assigned and key sales enablement assets.
• 6 months: Launch a flagship campaign anchored by standout content, with measurable pipeline impact.
• 12 months: Be a trusted voice of PSS across Product, Sales, and customers.