Product Marketing Lead, Public Sector Launches

Salesforce; Washington (District of Columbia); On-site; USD 117,000 - 217,000; Full time

Job summary

Salesforce seeks a Product Marketing Manager to translate dense, technical material into clear, persuasive stories for Missionforce, partnering with Product, Sales, Industry Strategy, and Demand Gen to drive adoption and pipeline. You will craft content for briefs, whitepapers, executive narratives, web copy, emails, demos, and launch materials, while shaping tone and ensuring consistency across assets.

You’ll also enable the field with sales plays and battlecards and develop customer references

Qualifications

• 6–10 years of public sector experience in product/solutions/content marketing or closely related role.
• Portfolio of writing that turns technical material into actionable content; samples to be shared.
• Exceptional command of language; ability to tailor tone for executives, technical buyers, and the public.
• Understanding how public sector buyers evaluate, fund, and procure technology.
• Experience launching products/solutions and enabling sales teams.
• Able to simplify complex ideas with engineers, product leaders, and executives without loss of accuracy.

Responsibilities

• Write and tailor the PSS story with positioning, messaging frameworks, and value propositions for agency leaders and procurement stakeholders.
• Transform architecture, features, and roadmap details into persuasive content for both technical evaluators and executives.
• Create content that drives action across briefs, whitepapers, executive narratives, web copy, emails, demos, and launch materials.
• Set and maintain PSS voice, tone, and terminology across assets for consistency and credibility.
• Edit and sharpen content from teams and partners to improve clarity and impact.
• Lead go-to-market efforts by planning launches, campaigns, and events across Product, Sales, Marketing, and Partners.
• Build sales plays, pitch decks, battlecards, talk tracks, and FAQs to empower the field.
• Develop customer references and case studies showing real results for agencies and the people they serve.
• Track public sector trends, procurement dynamics, compliance and security requirements (FedRAMP, state/local).
• Measure engagement and pipeline influence to refine messaging and content.

Skills

Public sector experience

Storytelling/writing

Executive communication

Product marketing

Sales enablement

Project management

Stakeholder management

Data-driven mindset

Education

Bachelor’s degree or equivalent

Tools

CRM systems

Job description

Salesforce seeks a Product Marketing Manager to translate dense, technical material into clear, persuasive stories for Missionforce, partnering with Product, Sales, Industry Strategy, and Demand Gen to drive adoption and pipeline. You will craft content for briefs, whitepapers, executive narratives, web copy, emails, demos, and launch materials, while shaping tone and ensuring consistency across assets.

You’ll also enable the field with sales plays and battlecards and develop customer references