Public Sector Partner Marketing Lead — ISV Strategy

Amazon Web Services (AWS); Mountain View (CA); On-site; USD 130,000 - 185,000; Full time

Benefits offered by this job

Health insurance (medical, dental, and

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking an experienced Senior Partner Marketing Manager to own the ISV partner marketing strategy for Public Sector, spanning Federal, Defense, State & Local Government, Education, and Global Government.

You will drive partner-led demand generation, craft joint value propositions, and align campaigns with customer needs including regulatory and procurement considerations. This role shapes go-to-market for AWS strategic partners.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to measure impact and determine improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Develop and execute comprehensive joint marketing plans for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
• Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
• Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
• Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, MDF execution, and account-based marketing integration.
• Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance.
• Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
• Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.

Skills

Marketing experience

Acquisition marketing

Data-driven

Cross-functional programs

Campaigns across timezones

Job description

Amazon Web Services, Inc. is seeking an experienced Senior Partner Marketing Manager to own the ISV partner marketing strategy for Public Sector, spanning Federal, Defense, State & Local Government, Education, and Global Government.

You will drive partner-led demand generation, craft joint value propositions, and align campaigns with customer needs including regulatory and procurement considerations. This role shapes go-to-market for AWS strategic partners.