Public Sector Partner Marketing Lead – ISV Strategy

Amazon Web Services (AWS); New York (NY); On-site; USD 130,000 - 185,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. seeks an experienced Senior Partner Marketing Manager to own the ISV partner marketing strategy for Public Sector, spanning Federal, Defense, State & Local, Education, and Global Government.

You will drive joint campaigns and ensure alignment to customer needs, regulatory and procurement requirements. You’ll build industry-specific value propositions, manage partner-led demand generation, MDF, and track ROI while coordinating with sales, solutions architecture, and

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to measure impact and determine improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
• Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
• Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
• Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, MDF execution, and account-based marketing integration.
• Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance.
• Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
• Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.

Skills

Marketing experience

Data-driven

Cross-functional programs

Campaigns across timezones/languages

Job description

Amazon Web Services, Inc. seeks an experienced Senior Partner Marketing Manager to own the ISV partner marketing strategy for Public Sector, spanning Federal, Defense, State & Local, Education, and Global Government.

You will drive joint campaigns and ensure alignment to customer needs, regulatory and procurement requirements. You’ll build industry-specific value propositions, manage partner-led demand generation, MDF, and track ROI while coordinating with sales, solutions architecture, and