Public Sector Partner Marketing Lead — ISV Strategy

Amazon Web Services (AWS); Seattle (WA); On-site; USD 118,000 - 185,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services (AWS) seeks an experienced Senior Partner Marketing Manager to own ISV partner marketing for Public Sector, spanning Federal, Defense, State & Local Government, Education, and Global Government. You will drive joint value propositions, partner-led campaigns, and demand generation, aligning strategies to Public Sector needs and compliance requirements.

You will lead JMPs for prioritized partners, manage budgets and MDF, and track ROI while collaborating with sales, solutions

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to measure impact and determine improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities.
• Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting.
• Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases.
• Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, MDF execution, and account-based marketing integration.
• Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance.
• Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance.
• Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing

Skills

Marketing strategy

Acquisition marketing

Data-driven decisions

Cross-functional programs

Campaign management

Job description

Amazon Web Services (AWS) seeks an experienced Senior Partner Marketing Manager to own ISV partner marketing for Public Sector, spanning Federal, Defense, State & Local Government, Education, and Global Government. You will drive joint value propositions, partner-led campaigns, and demand generation, aligning strategies to Public Sector needs and compliance requirements.

You will lead JMPs for prioritized partners, manage budgets and MDF, and track ROI while collaborating with sales, solutions