Programmatic Strategy Leader (Remote)

Directive; San Diego (CA); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability & life insurance

Remote-first with home-office setup

Unlimited PTO

401(k) with 3% company match

Annual bonus

Job summary

Directive Consulting is a leading B2B performance marketing agency focused on delivering measurable revenue. We leverage Customer Generation to drive pipeline, SQLs, and growth for SaaS and other B2B brands.

The Associate Director, Programmatic Strategy & Activation leads expanding our programmatic services and shaping the department's strategic vision while collaborating with partners and clients to exceed KPIs.

Qualifications

• 7+ years in programmatic roles at publishers, agencies or ad tech.
• 2+ years of people management experience.
• Experience driving programmatic growth in B2B/SaaS with large budgets.
• Collaborates across paid and organic channels to surpass KPIs.
• Strong programmatic media planning and measurement development.

Responsibilities

• Develop and execute comprehensive programmatic strategies to expand services.
• Collaborate with cross-functional teams to align initiatives with business goals.
• Define KPIs and analyze campaign performance for optimization and client growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader to inform strategy and development.

Skills

Programmatic strategy

People management

B2B/SaaS growth

Campaign optimization

Cross-functional collaboration

Analytics & KPI analysis

Tools

TTD

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency focused on delivering measurable revenue. We leverage Customer Generation to drive pipeline, SQLs, and growth for SaaS and other B2B brands.

The Associate Director, Programmatic Strategy & Activation leads expanding our programmatic services and shaping the department's strategic vision while collaborating with partners and clients to exceed KPIs.