Remote Programmatic Strategy Lead

Directive; Los Angeles (CA); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability & life insurance

Employer-paid health plan for you

Job summary

Directive Consulting is a remote-first B2B performance marketing agency that drives revenue through programmatic, paid media, and growth strategies for SaaS and other B2B brands.

The Associate Director, Programmatic Strategy & Activation leads the expansion of our programmatic services, works with cross-functional teams, and shapes the department's strategic vision with a focus on measurable growth and client outcomes.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, agencies, or ad tech companies.
• 2+ years of demonstrated people management experience.
• Experience driving programmatic growth for B2B/SaaS clients with large budgets.

Responsibilities

• Develop and implement comprehensive programmatic strategies to advance digital advertising.
• Collaborate with cross-functional teams to align initiatives with business goals.
• Define KPIs and analyze campaign performance for optimization and growth.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader to inform strategy and development.

Skills

Programmatic leadership

Team management

B2B SaaS

ABM

DSPs

Cross-functional collaboration

Analytics

Strategic thinking

Tools

TTD

DV360

Nexxen

Job description

Directive Consulting is a remote-first B2B performance marketing agency that drives revenue through programmatic, paid media, and growth strategies for SaaS and other B2B brands.

The Associate Director, Programmatic Strategy & Activation leads the expansion of our programmatic services, works with cross-functional teams, and shapes the department's strategic vision with a focus on measurable growth and client outcomes.