Senior Programmatic Strategy Lead (Remote)

Directive; Des Moines (IA); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability insurance

Life insurance

Employer-paid health plan for you and

Dependent coverage contributions

Job summary

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of our programmatic services and steer the department's strategic vision.

You will develop and execute programmatic strategies, collaborate with cross-functional teams, define KPIs, manage vendor relationships, and share industry insights to drive client growth and demand for bold brands.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong understanding and perspective of how programmatic and other channels work together to holistically surpass client KPIs
• Proven track record in programmatic media planning and building measurement frameworks to evaluate campaign success
• Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360
• ABM experience
• Experience supporting programmatic new business pitches, including audits and presentations
• Ability to provide clear POVs and programmatic subject matter expertise to support in advancing the department and L&D
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead the creation and execution of impactful programmatic strategies to enhance the organization's digital advertising capabilities.
• Collaborate cross-functionally: Work closely with cross-functional teams to align programmatic initiatives with overall business objectives, ensuring a cohesive approach to marketing efforts.
• Establish and analyze key performance indicators (KPIs): Define KPIs and regularly analyze campaign performance, providing valuable insights and recommendations for continuous optimization and client growth.
• Manage relationships with key partners and vendors: Cultivate and manage relationships with programmatic partners, vendors, and platforms to foster collaboration and ensure access to cutting-edge solutions.
• Thought Leadership: Act as a thought leader within the organization, sharing industry knowledge and insights to inform decision-making and strategy development.

Skills

Programmatic strategy

Leadership

Cross-functional collaboration

KPIs & analytics

Partnership management

ABM experience

Client growth

Tools

The Trade Desk (TTD)

DV360

Nexxen

Job description

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director, Programmatic Strategy & Activation to lead expansion of our programmatic services and steer the department's strategic vision.

You will develop and execute programmatic strategies, collaborate with cross-functional teams, define KPIs, manage vendor relationships, and share industry insights to drive client growth and demand for bold brands.