Programmatic Strategy Lead — Remote (US)

Directive; Columbus (OH); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Employer-paid plan

Dependent coverage

Mental health benefits

Gympass

Unlimited PTO

Paid holidays

Birthday off

End of Year Recharge

Parental Leave

401(k) match

Annual bonus

Anniversary trip

Job summary

Directive Consulting is a leading B2B performance marketing agency seeking an Associate Director, Programmatic Strategy & Activation to own the expansion of our programmatic services and drive the department's strategic vision.

You will develop programmatic strategies, collaborate with cross-functional teams, define KPIs, and manage relationships with programmatic partners while providing industry thought leadership.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to holistically surpass client KPIs.
• Proven track record in Programmatic media planning and building measurement frameworks.

Responsibilities

• Develop and implement comprehensive programmatic strategies: spearhead creation and execution of impactful programmatic strategies to enhance digital advertising capabilities.
• Collaborate cross-functionally: work with cross-functional teams to align programmatic initiatives with business objectives.
• Establish and analyze KPIs: define KPIs and analyze campaign performance, providing insights for optimization and client growth.
• Manage relationships with key partners and vendors: cultivate relationships with programmatic partners, vendors, and platforms.
• Thought Leadership: act as a thought leader, sharing industry knowledge to inform decision-making.

Skills

Programmatic strategy

People management

B2B/SaaS programmatic growth

Cross-channel understanding

Programmatic measurement frameworks

DSP experience

ABM experience

New business pitches

POVs / subject matter expertise

Cross-functional collaboration

Tools

The Trade Desk (TTD)

Nexxen

DV360

Job description

Directive Consulting is a leading B2B performance marketing agency seeking an Associate Director, Programmatic Strategy & Activation to own the expansion of our programmatic services and drive the department's strategic vision.

You will develop programmatic strategies, collaborate with cross-functional teams, define KPIs, and manage relationships with programmatic partners while providing industry thought leadership.