Senior Programmatic Strategy Lead — Remote

Directive; United States; Remote; USD 72,000 - 93,000; Full time

Benefits offered by this job

Living wage (Canada salary reference)

Medical, dental, vision plans

Employer-paid plan for you

Employer contribution for dependents

Unlimited PTO

Paid holidays

Birthday off

End of year recharge

Paid parental leave

Traditional and Roth 401(k) with 3%公司

Job summary

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director, Programmatic Strategy & Activation. This leadership role owns the expansion of our programmatic services and drives the department's strategic vision, shaping how we deliver value to SaaS and other B2B clients.

You will develop and execute programmatic strategies, align initiatives with business objectives, manage key partners, and mentor teams.

Qualifications

• 7+ years in programmatic roles at publishers, agencies, or ad tech
• 2+ years of people management experience
• Experience driving programmatic growth for B2B/SaaS clients with budgets > $50k/month
• Holistic understanding of paid and organic channels and KPI-driven optimization
• Proven programmatic media planning and measurement framework development
• Hands-on experience building campaigns in DSPs (TTD, Nexxen, DV360)
• ABM experience
• Experience supporting new business pitches including audits and presentations
• Ability to provide clear POVs and subject-matter expertise
• Strong collaboration and client-facing skills
• Strong analytical and detail-oriented mindset

Responsibilities

• Develop and implement comprehensive programmatic strategies
• Collaborate cross-functionally to align initiatives with business objectives
• Establish and analyze KPIs and provide insights for optimization
• Manage relationships with programmatic partners, vendors, and platforms
• Act as a thought leader to inform decision-making and strategy development

Skills

Programmatic strategy

Cross-functional collaboration

KPI analysis

Client relationship management

Campaign optimization

DSP platforms (TTD, Nexxen, DV360)

ABM experience

Thought leadership

Communication

Analytical mindset

Tools

TTD

Nexxen

DV360

Job description

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director, Programmatic Strategy & Activation. This leadership role owns the expansion of our programmatic services and drives the department's strategic vision, shaping how we deliver value to SaaS and other B2B clients.

You will develop and execute programmatic strategies, align initiatives with business objectives, manage key partners, and mentor teams.