Director, Programmatic Strategy & Activation

Directive; Denver (CO); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental and vision plans

401(k) with company match

Unlimited PTO

Paid holidays

Birthday off

Parental leave

Annual performance bonus

Job summary

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director, Programmatic Strategy & Activation to expand our programmatic services and drive the department's strategic vision.

You will lead cross-functional teams, define KPIs, manage key partner relationships, and craft data-driven campaigns for SaaS and other B2B brands, with a remote-first culture and global opportunities.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding of how programmatic and other channels work together to surpass client KPIs.
• Proven track record in programmatic media planning and building measurement frameworks.
• Recent hands-on expertise in building and optimizing campaigns in DSPs, with a preference for TTD, Nexxen and DV360.
• ABM experience.
• Experience supporting programmatic new business pitches, including audits and presentations.
• Ability to provide clear POVs and programmatic subject matter expertise to advance the department and L&D.
• Strong cross-collaboration skills with clients and internal teams.

Responsibilities

• Develop and implement comprehensive programmatic strategies: Spearhead creation and execution of programmatic strategies to enhance digital advertising capabilities.
• Collaborate cross-functionally to align programmatic initiatives with business objectives.
• Establish and analyze KPIs; regularly analyze campaign performance and provide optimization recommendations.
• Manage relationships with programmatic partners, vendors, and platforms.
• Act as a thought leader, sharing industry knowledge to inform decision-making and strategy development.

Skills

Programmatic leadership

Cross‑functional collaboration

KPI analysis

Client and partner relationship mgmt

ABM experience

Data-driven decision making

Tools

The Trade Desk (TTD)

Nexxen

DV360

DSPs

Job description

Directive Consulting, a leading B2B performance marketing agency, is seeking an Associate Director, Programmatic Strategy & Activation to expand our programmatic services and drive the department's strategic vision.

You will lead cross-functional teams, define KPIs, manage key partner relationships, and craft data-driven campaigns for SaaS and other B2B brands, with a remote-first culture and global opportunities.