Remote Associate Director, Programmatic Strategy

Directive; Seattle (WA); Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Unlimited PTO

Job summary

Directive Consulting, a leading B2B performance marketing agency, delivers real revenue by building marketing engines for SaaS and other industries. We move fast, think boldly, hire people who challenge the status quo and push campaigns past expectations to spark demand for bold brands.

The Associate Director, Programmatic Strategy & Activation is a pivotal leader role owning expansion of our Programmatic service offerings and driving the department's strategic vision.

Qualifications

• 7+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• 2+ years of demonstrated people management experience, inspiring, motivating, and coaching teams effectively.
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.
• Proven track record in programmatic media planning and building measurement frameworks to evaluate campaign success.
• Recent, hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD, Nexxen and DV360.
• ABM experience.
• Experience supporting programmatic new business pitches, including audits and presentations.
• Ability to provide clear POVs and programmatic subject matter expertise to support in advancing the department and L&D.
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities.
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.

Responsibilities

• Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities.
• Collaborate cross-functionally with teams to align programmatic initiatives with business goals.
• Establish KPIs and analyze campaign performance for optimization and client growth.
• Manage relationships with programmatic partners and platforms to access cutting-edge solutions.
• Act as thought leader, sharing industry insights to inform strategy.

Skills

Programmatic strategy

People management

B2B/SaaS growth

Measurement frameworks

Campaign optimization

ABM experience

Pitches & audits

Cross-functional collaboration

Analytical mindset

Tools

DV360

TTD

Nexxen

Job description

Directive Consulting, a leading B2B performance marketing agency, delivers real revenue by building marketing engines for SaaS and other industries. We move fast, think boldly, hire people who challenge the status quo and push campaigns past expectations to spark demand for bold brands.

The Associate Director, Programmatic Strategy & Activation is a pivotal leader role owning expansion of our Programmatic service offerings and driving the department's strategic vision.