Senior Director, Programmatic Campaigns

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Parental leave

Job summary

Publicis Groupe ANZ is seeking a Director to oversee strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. You will own planning for large- spend campaigns and produce client decks, status updates, and meetings.

You will lead a team of programmatic professionals, shaping audience strategies, identifying new solutions, and driving performance across client accounts with a focus on collaboration and best practices.

Qualifications

• 8+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying.
• 4+ years of increasing levels of responsibility within an agency or media company.
• 4+ years of people management experience, managing 3-5 reports in account management/client services team.
• Understanding of interactive media planning and buying elements.
• Proficiency in Microsoft Office solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication and writing skills.
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks.

Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps.
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs.
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts.
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity.
• Adopt established account management standards and program management best practices.
• Assist in training, mentoring, and developing team members.
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group.
• Develop and maintain quality control procedures for programmatic campaign implementations.
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

Skills

Programmatic media buying

Agency experience

People management

Analytical thinking

Communication skills

MS Office

Tools

Microsoft Office

Job description

Publicis Groupe ANZ is seeking a Director to oversee strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. You will own planning for large- spend campaigns and produce client decks, status updates, and meetings.

You will lead a team of programmatic professionals, shaping audience strategies, identifying new solutions, and driving performance across client accounts with a focus on collaboration and best practices.