Programmatic Strategy Lead

wppmedia; Los Angeles (CA); Hybride; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Employee discounts

Résumé du poste

WPP Media, the AI-driven media operating unit of WPP, is seeking an Associate Director, Programmatic, to lead day-to-day programmatic operations and provide strategic direction for campaigns. You will mentor staff, manage client relationships, and drive data-driven recommendations within a cross-functional team.

You will oversee integration across DSPs such as DV360 and The Trade Desk, and collaborate with partners to optimize media plans while ensuring alignment with client objectives and

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience planning/buying across major Demand‑Side Platforms (DSPs).
• Experience with Ad Servers, Brand Safety/Verification tech, SSPs, and Identity/Data solutions.
• Significant client-facing and relationship management experience.

Responsabilités

• Formulate programmatic strategy and align with client objectives.
• Lead integration of programmatic efforts and present data-driven recommendations.
• Direct associates/managers, shaping media plans and tactical strategies.
• Evaluate team performance and drive operational efficiencies.
• Coordinate work with disciplines, agencies, and media partners.
• Support regional offices and keep senior management informed of opportunities and risks.

Connaissances

Programmatic strategy

Team leadership

Client management

Analytics

Operations efficiency

Cross-functional coordination

Formation

Bachelor's degree

Outils

DV360

The Trade Desk

Amazon DSP

Yahoo DSP

Campaign Manager 360

IAS

DoubleVerify

MOAT

Description du poste

WPP Media, the AI-driven media operating unit of WPP, is seeking an Associate Director, Programmatic, to lead day-to-day programmatic operations and provide strategic direction for campaigns. You will mentor staff, manage client relationships, and drive data-driven recommendations within a cross-functional team.

You will oversee integration across DSPs such as DV360 and The Trade Desk, and collaborate with partners to optimize media plans while ensuring alignment with client objectives and