Programmatic Strategy Director

Publicis Groupe; Chicago (IL); Hybrid; USD 97,000 - 140,000; Full time

Job summary

Spark Foundry seeks an Associate Director to lead strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video. You will own planning for large spend campaigns and serve as primary client contact, developing decks and facilitating client meetings.

Lead a team of analysts and managers, mentor staff, and drive performance through data insights. A strong background in interactive media, analytics, and cross-functional collaboration is required.

Qualifications

• 5+ years of experience in programmatic media buying across multiple channels.
• Strong analytical thinking and mathematical skills.
• Excellent written and verbal communication.
• Ability to manage multiple tasks and work independently.
• Experience managing 2+ reports is ideal.
• Proficiency in Microsoft Office.

Responsibilities

• Direct and manage the daily workflow of all programmatic campaigns.
• Interface with agency media teams to respond to RFPs and build plans.
• Review client deliverables for quality and viability.
• Develop strategic proposals with cross-programmatic teams.
• Own programmatic campaign execution for assigned accounts.
• Communicate programmatic value, technology, and processes.
• Monitor and report on campaign performance.
• Participate in forecasting and knowledge sharing sessions.
• Mentor and train team members.
• Develop best practices for communication within the team.

Skills

Media planning

Programmatic buying

Analytical skills

Communication skills

Team management

Microsoft Office

Campaign optimization

Job description

Spark Foundry seeks an Associate Director to lead strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video. You will own planning for large spend campaigns and serve as primary client contact, developing decks and facilitating client meetings.

Lead a team of analysts and managers, mentor staff, and drive performance through data insights. A strong background in interactive media, analytics, and cross-functional collaboration is required.