Senior Director, Programmatic Marketing

Publicis Groupe; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry, part of Publicis Groupe, seeks a Director to drive programmatic campaigns across Display, Social, Mobile, Search and Video. You will own planning for large-spend initiatives, develop client decks, and coordinate cross-functional teams to deliver strategic outcomes.

The role requires 8+ years in programmatic media buying, 4+ years managing people, and strong analytics. Youll lead client communications, optimize campaigns, and mentor analysts in a fast-paced agency environment.

Qualifications

• 8+ years of programmatic media buying experience across Display, Video, Social, and Mobile.
• 4+ years in increasing levels of responsibility within an agency or media company.
• 4+ years of people management experience (3-5 reports).
• Strong analytical thinking and mathematical skills.
• Excellent written and verbal communication.

Responsibilities

• Direct and manage daily workflow of all programmatic campaigns.
• Interface with agency media teams to respond to RFPs and build strategic plans.
• Review client deliverables for quality and viability.
• Own development of strategic proposals across programmatic teams.
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts.
• Understand and effectively communicate programmatic value proposition, technology, and processes.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Embrace and encourage a culture based on teamwork and knowledge sharing.
• Adopt standard account and program management practices.
• Assist in training and developing team members.
• Develop and document best practices for communications within the team and group.

Skills

Programmatic media buying

Team leadership

Campaign analytics

Communication skills

Microsoft Office

Strategic planning

RFP response

Tools

Microsoft Office

Job description

Spark Foundry, part of Publicis Groupe, seeks a Director to drive programmatic campaigns across Display, Social, Mobile, Search and Video. You will own planning for large-spend initiatives, develop client decks, and coordinate cross-functional teams to deliver strategic outcomes.

The role requires 8+ years in programmatic media buying, 4+ years managing people, and strong analytics. Youll lead client communications, optimize campaigns, and mentor analysts in a fast-paced agency environment.