Senior Programmatic Campaigns Strategist

Publicis Groupe; Chicago (IL); Hybrid; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K plan

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in the US is seeking a Sr. Associate, Programmatic to blend strategic planning with hands-on execution for assigned clients. You will be the main client contact, mentor junior staff, and work with internal media teams to optimize campaigns. This hybrid role requires three days in-office each week.

You will develop digital strategies, manage performance media, and build strong client relations while contributing to proposals and documentation across campaigns.

Qualifications

• 1-2+ years of experience in programmatic including bid management, campaign management/optimization, or digital media operations.
• Client-facing experience with risk management skills.
• Proficiency in Microsoft Excel (complex functions).
• Strong analytical and mathematical skills.
• Project management capabilities.
• Understanding of interactive media planning and buying.

Responsibilities

• Develop and communicate digital strategies and tactical approaches for campaigns.
• Execute, manage, and optimize online media campaigns to meet client expectations.
• Build and maintain client relationships through exceptional service.
• Create proposals for new opportunities and develop client decks and status documentation.
• Oversee delivery of creative assets, insertion orders, and campaign documentation.
• Collaborate with analytics and media partners to ensure accurate reporting and platform implementation.
• Coach Associates to support campaigns and optimize performance.
• Attend client meetings and participate in knowledge-sharing sessions.

Skills

Programmatic bidding

Campaign optimization

Client-facing

Excel

Analytics

Project management

Education

Bachelor's degree in Marketing/Advertising

Tools

DMP

DSPs

Job description

Publicis Groupe in the US is seeking a Sr. Associate, Programmatic to blend strategic planning with hands-on execution for assigned clients. You will be the main client contact, mentor junior staff, and work with internal media teams to optimize campaigns. This hybrid role requires three days in-office each week.

You will develop digital strategies, manage performance media, and build strong client relations while contributing to proposals and documentation across campaigns.