Programmatic Campaign Lead

Publicis Health Media; Philadelphia (Philadelphia County); On-site; USD 61,000 - 84,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Publicis Health Media in Philadelphia is seeking a Sr. Associate, Programmatic to drive strategic planning and execution for assigned clients.

You will blend strategic thinking with hands-on optimization and act as the main contact for internal media teams, mentoring junior staff on optimization and best practices. You will report to the Associate Director, Programmatic, and collaborate across analytics and media partners to deliver insights, reporting, and platform implementation while managing

Qualifications

• 1–2+ years of experience in Programmatic including bid management, campaign management/optimization, or digital media operations.
• Client-facing experience with risk management skills is preferred
• Proficiency in Microsoft excel (Pivot Tables, VLOOKUP), Prisma/MediaOcean, The Trade Desk, PulsePoint, Deep Intent, DV360, Amazon DSP, Yahoo DSP or other related DSPs

Responsibilities

• Develop and communicate digital strategies and tactical approaches for campaigns.
• Execute, manage, and optimize online media campaigns (e.g., performance media, audience-based buying, remarketing) to meet client expectations.
• Build and maintain client relationships through exceptional service.
• Create proposals for new opportunities and develop client decks and status documentation.
• Oversee the delivery of creative assets, insertion orders, and all relevant campaign documentation.
• Collaborate with analytics and media partners to ensure accurate reporting, insights, and platform implementation.
• Troubleshoot campaign issues, develop quality control procedures, and manage campaign QA processes.
• Coach and educate Associates to support campaigns and share strategies for optimizing performance.
• Attend client meetings and participate in knowledge-sharing sessions.
• Manage the tech stack, including DMP, DSP partners, ad-verification services, and third-party data providers.
• Monitor campaign performance, manage forecasts, and maintain account management standards.
• Participate in forecasting exercises for clients and senior management
• Contribute to a culture of teamwork and continuous improvement by documenting best practices.

Skills

Programmatic experience

Bid management

Campaign optimization

Client-facing

Analytical skills

Tools

The Trade Desk

DV360

Yahoo DSP

Prisma/MediaOcean

Amazon DSP

Job description

Publicis Health Media in Philadelphia is seeking a Sr. Associate, Programmatic to drive strategic planning and execution for assigned clients.

You will blend strategic thinking with hands-on optimization and act as the main contact for internal media teams, mentoring junior staff on optimization and best practices. You will report to the Associate Director, Programmatic, and collaborate across analytics and media partners to deliver insights, reporting, and platform implementation while managing