Programmatic Growth Strategist for B2B SaaS — Remote

Directive; Detroit (MI); Remote; USD 72,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) with 3% match

Health, Dental, Vision

Spring Health access

Headspace membership

Gympass

Job summary

Directive Consulting is a remote-first B2B performance marketing agency seeking a bold, strategic Programmatic Strategist to manage client campaigns, optimization, and reporting across DSPs. You will craft and execute data-driven media strategies while communicating with clients and internal teams.

You will collaborate with creative, analytics, and account teams to ensure cohesive execution and drive growth in the SaaS/B2B space, managing significant monthly budgets and delivering measurable

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs.

Responsibilities

• Campaign Management across all Programmatic channels.
• Strategy Development with internal teams to align with client objectives.
• Data Integration using first-party and third-party data for targeting.
• Planning and Setup of programmatic campaigns across DSPs (DV360, The Trade Desk, etc).
• Optimization to meet performance and pacing goals.
• Reporting to provide actionable insights and recommendations.
• Troubleshooting campaign issues impacting performance and delivery.
• Cross-Functional Coordination with creative, analytics, and account teams.
• Client Relationship Management with regular updates and strategic adjustments.
• Presentation of campaign plans and performance to clients.

Skills

Programmatic experience

Media buying

Campaign planning

Optimization

Data-driven insights

Cross-functional collaboration

B2B SaaS experience

Budget management

Client relationship management

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a remote-first B2B performance marketing agency seeking a bold, strategic Programmatic Strategist to manage client campaigns, optimization, and reporting across DSPs. You will craft and execute data-driven media strategies while communicating with clients and internal teams.

You will collaborate with creative, analytics, and account teams to ensure cohesive execution and drive growth in the SaaS/B2B space, managing significant monthly budgets and delivering measurable