Remote Programmatic Growth Strategist

Directive; Dallas (TX); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Employer-paid plan for you + partials

Mental health benefits (Spring Health)

Gympass

Unlimited PTO

Paid company holidays

Your Birthday Off

End of Year Recharge

Parental leave

401(k) with match

Annual bonus (tenure-based)

Annual Anniversary Trip

Job summary

Directive Consulting, a remote-first B2B performance marketing agency, seeks a bold Programmatic Strategist to lead day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across DSPs like DV360 and The Trade Desk.

You’ll collaborate with cross-functional teams and communicate with clients, presenting plans and performance insights. The role targets 3+ years in programmatic roles, with a focus on growth for SaaS/B2B accounts.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic channels work with paid and organic to surpass KPIs.
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month.

Responsibilities

• Campaign Management: Strategy development in collaboration with internal teams.
• Data Integration: Use first- and third-party data for audience targeting and segmentation.
• Planning and Setup: Develop programmatic campaigns across DSPs (DV360, The Trade Desk).
• Optimization: Monitor and optimize campaigns for performance and pacing.
• Reporting: Generate performance reports with actionable insights.
• Troubleshooting: Resolve issues related to campaign performance and delivery.
• Team Collaboration: Coordinate with creative, analytics, and account teams.
• Client Relationship Management: Communicate progress and recommendations to clients.

Skills

Programmatic advertising

DSPs (TTD & DV360)

Data-driven targeting

Campaign optimization

Client relationship management

Tools

The Trade Desk

DV360

Job description

Directive Consulting, a remote-first B2B performance marketing agency, seeks a bold Programmatic Strategist to lead day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across DSPs like DV360 and The Trade Desk.

You’ll collaborate with cross-functional teams and communicate with clients, presenting plans and performance insights. The role targets 3+ years in programmatic roles, with a focus on growth for SaaS/B2B accounts.