Programmatic Director, B2B Growth & Strategy

Wpromote; United States; Sur place; USD 150 000 - 230 000; Plein temps

Avantages offerts par ce poste

Half-day Fridays

Competitive benefits

401(k) matching

Unlimited PTO

Professional development

Parental leave

Résumé du poste

Wpromote is seeking a Director of Programmatic to lead the day-to-day programmatic buying for multiple B2B clients. This role starts as an individual contributor with potential to scale a team as clients grow and needs evolve.

You will define vision and best practices for a growing B2B programmatic group, install scalable operations, and contribute to new business through thought leadership and pitches.

Qualifications

• 6+ years managing programmatic campaigns, ideally for B2B or enterprise clients.
• Deep understanding of ABM, lead scoring, and funnel optimization.
• Proven ability to tie programmatic metrics to CRM and revenue.
• Executive-level communication to clients and internal teams.

Responsabilités

• Lead B2B programmatic strategy aligning audience and media to client objectives.
• Own client relationships and delivery of campaigns to drive growth.
• Mentor a growing team and establish scalable best practices.
• Collaborate with analytics, strategy and creative teams.

Connaissances

Programmatic leadership

B2B marketing

Audience segmentation

Campaign analytics

Staff development

Cross-functional collaboration

Outils

GA4

Salesforce

HubSpot

DV360

The Trade Desk

StackAdapt

CRM integrations

Description du poste

Wpromote is seeking a Director of Programmatic to lead the day-to-day programmatic buying for multiple B2B clients. This role starts as an individual contributor with potential to scale a team as clients grow and needs evolve.

You will define vision and best practices for a growing B2B programmatic group, install scalable operations, and contribute to new business through thought leadership and pitches.