Director, Programmatic B2B

pofft Technology Inc.; United States; Remote; USD 119,000 - 135,000; Full time

Benefits offered by this job

Unlimited PTO

Extended Holiday break (Winter)

Work from anywhere options

100% paid parental leave

401(k) matching

Sponsored life insurance

Short Term Disability insurance and追加险

Annual Class Pass credits and more

Job summary

Wpromote is seeking a Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division for multiple B2B clients. Initially an individual contributor with growth to build a team, you will shape vision, structure, and best practices for a growing programmatic group across expanding client needs.

You will implement best-in-class operational practices tailored to B2B buying cycles, audience segmentation, and multi-stakeholder decision journeys, while contributing

Responsibilities

• Own the business relationship with client(s), agency, and internal team for programmatic campaigns.
• Ensure successful delivery of programmatic campaigns across multiple B2B clients.
• Serve as the team’s expert and escalation point for campaign execution, including implementation, optimization, inventory and audience strategy.
• Lead onboarding of new advertisers and help recover accounts to good standing.
• Contribute to business development through thought leadership and pitch participation.

Job description

The Role

We are looking for a Director, Programmatic to oversee day-to-day operations and manage the programmatic buying division of multiple B2B clients! This role begins as an individual contributor with the opportunity to build and scale a team over time. You'll help define the vision, structure, and best practices for a growing B2B programmatic group as new clients and business needs expand.

You'll install best-in-class operational practices tailored to B2B buying cycles, enterprise-level audience segmentation, and multi-stakeholder decision journeys. You'll also contribute to business development efforts, helping win new B2B clients through thought leadership and pitch participation. The Director is expected to be pivotal in the onboarding of new advertisers and recovering good standing with difficult accounts. The role includes internal and external Programmatic education on Capabilities and New Ad Tech Tools.

You'll be responsible for owning the business relationship with your client(s), agency, and team, in addition to ensuring the successful delivery of programmatic campaigns. In the role, you will be fostering strong relationships with respective digital agency counterparts, clients and external partners. In addition, you will be expected to be the team’s source of expertise and point of escalation for all aspects of a campaign’s execution including implementation, optimization and inventory and audience strategy.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

• -Unlimited PTO
• -Extended Holiday break (Winter)
• -Work from anywhere options*
• -100% paid parental leave
• -401(k) matching
• -Sponsored life insurance
• -Short Term Disability insurance and additional voluntary insurance
• -Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $119,000-$135,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!