B2B Strategy & Growth Architect

Wpromote; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Employee Assistance Program

Free weekly virtual workouts

100% paid parental leave

FSAs

LinkedIn learning access

Unlimited PTO

Mentorship program

Organizational transparency

Virtual experiences

Wprotege mentorship

Job summary

Wpromote is seeking an Associate Director of B2B Media Strategy to lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes.

You will shape integrated go-to-market strategies, connect media, operations, and revenue alignment, and drive cross-channel campaigns across Paid Search, Paid Social, and Programmatic to accelerate pipeline and revenue.

Qualifications

• 6–8 years hands-on experience planning and optimizing multi-channel B2B campaigns.
• Deep expertise in ABM and data-driven marketing measurement.
• Strong leadership and client-facing advisory skills.

Responsibilities

• Lead enterprise and growth-stage clients to translate business goals into measurable marketing outcomes.
• Shape integrated go-to-market strategies linking media, operations, and revenue alignment.
• Optimize media mix, audience segmentation, and measurement plans across paid, owned, and earned channels.
• Collaborate with channel specialists, client services, and analytics teams; engage with sales and marketing leaders.
• Drive cross-channel campaigns across Paid Search, Paid Social, Programmatic, SEO and content syndication.
• Advise on martech/adtech/datatatech architecture to ensure ROI and pipeline acceleration.
• Lead client performance reviews translating insights into actionable steps.

Job description

Wpromote is seeking an Associate Director of B2B Media Strategy to lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes.

You will shape integrated go-to-market strategies, connect media, operations, and revenue alignment, and drive cross-channel campaigns across Paid Search, Paid Social, and Programmatic to accelerate pipeline and revenue.