Director, Programmatic B2B — Lead Growth (Remote)

Lever, Inc.; United States; Remote; USD 119,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Job summary

Wpromote is seeking a Director, Programmatic to oversee day-to-day operations of the programmatic buying division for multiple B2B clients. The role starts as an individual contributor with potential to scale a team and shape the vision, structure, and best practices for a growing B2B programmatic group.

You will own client relationships, collaborate with agencies and internal teams, and drive execution from implementation to optimization across channels while guiding audience strategies and

Qualifications

• 6+ years managing programmatic campaigns, ideally with B2B/enterprise clients.

Responsibilities

• Lead B2B programmatic strategy development aligning audience, messaging, and media delivery to client objectives.
• Partner with analytics/strategy to tie programmatic impact to CRM and pipeline metrics.
• Oversee campaign management and optimization across display, video, native, and ABM-driven programs.
• Manage a team (2+) with workload prioritization and development.
• Establish scalable best practices for audience segmentation and multi-touch attribution.
• Own relationships with key data/tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase).
• Contribute to new business by crafting programmatic POVs, pricing models, and case studies.
• Guide cross-channel collaboration with paid social, search, and content teams for full-funnel demand.
• Provide thought leadership on trends, privacy, and audience strategies for B2B advertisers.
• Ensure budgeting, pacing, forecasting, and quarterly reviews for client accounts.
• Act as escalation point for performance/strategy issues and client relations.
• Represent the agency at industry events and with tech partners.

Skills

Programmatic campaigns

B2B

ABM

Data analytics

Executive communication

Tools

TTD

DV360

StackAdapt

CRM integrations

GA4

Salesforce

HubSpot

Job description

Wpromote is seeking a Director, Programmatic to oversee day-to-day operations of the programmatic buying division for multiple B2B clients. The role starts as an individual contributor with potential to scale a team and shape the vision, structure, and best practices for a growing B2B programmatic group.

You will own client relationships, collaborate with agencies and internal teams, and drive execution from implementation to optimization across channels while guiding audience strategies and