Director, Programmatic B2B — Lead Growth

Openkrill; United States; À distance; USD 119 000 - 135 000; Plein temps

Avantages offerts par ce poste

Remote-first culture

Unlimited PTO

Flexible schedules

Work from anywhere

Résumé du poste

Wpromote is seeking a Director of Programmatic to oversee day-to-day operations and scale the programmatic buying division for multiple B2B clients. The role begins as an individual contributor with room to grow a team, shaping vision, structure, and best practices for a rapidly expanding B2B programmatic group.

You will own client relationships, drive campaign execution excellence, and mentor a team while partnering with agency counterparts and external partners.

Qualifications

• 6+ years managing programmatic campaigns for B2B or enterprise clients.
• Deep understanding of B2B buying journeys including ABM and funnel optimization.
• Expertise with DSPs (TTD, DV360, StackAdapt) and data platforms.
• Proven ability to tie metrics to business outcomes (MQL→SQL→Revenue).
• Strong communication to distill technical details for leadership.

Responsabilités

• Lead B2B programmatic strategy aligning audience, messaging, and delivery to client objectives.
• Partner with analytics and strategy teams to connect impact to CRM and pipeline metrics.
• Oversee campaign management and optimization across display, video, native, and ABM.
• Manage a small team with prioritization, development, and operations focus.
• Establish scalable best practices for audience segmentation and attribution.
• Own relationships with key data and tech partners, evaluating new solutions.
• Contribute to new business through compelling POVs, pricing models, and case studies.
• Guide cross-channel collaboration with paid social, search, and content teams.
• Provide thought leadership on trends, privacy, and audience strategies.
• Ensure budgeting, pacing, forecasting, and quarterly business reviews.

Connaissances

Programmatic buying

B2B marketing

Audience segmentation

Executive communication

Analytics & attribution

Outils

TTD

DV360

StackAdapt

Description du poste

Wpromote is seeking a Director of Programmatic to oversee day-to-day operations and scale the programmatic buying division for multiple B2B clients. The role begins as an individual contributor with room to grow a team, shaping vision, structure, and best practices for a rapidly expanding B2B programmatic group.

You will own client relationships, drive campaign execution excellence, and mentor a team while partnering with agency counterparts and external partners.