Director, B2B Programmatic Growth

Wpromote; United States; Remote; USD 119,000 - 135,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Winter break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Sponsored life insurance

Short Term Disability

Annual Class Pass credits

Job summary

Wpromote is seeking a Director, Programmatic to lead day-to-day operations for the programmatic buying division across multiple B2B clients. Initially an individual contributor with growth to a team, the role defines best practices and scalable processes for enterprise accounts.

You will own client and partner relationships, guide campaigns from implementation to optimization, and evangelize new ad tech tools while driving measurable business outcomes.

Qualifications

• 6+ years managing programmatic campaigns in agency/enterprise contexts.
• Deep understanding of B2B buying journeys and ABM.
• Strong data-driven decision making using modern analytics.
• Proven ability to communicate technical topics to leadership.
• Collaboration across creative, media, strategy, and analytics teams.
• Forward-looking view on evolving ad tech, privacy, and audiences.

Responsibilities

• Lead B2B programmatic strategy aligned to client objectives.
• Connect programmatic impact to CRM and pipeline metrics.
• Oversee campaign management and optimization across channels.
• Manage a small team with workload prioritization and growth.
• Establish scalable B2B audience segmentation and attribution.
• Own relationships with data/tech partners and evaluate new solutions.
• Contribute to new business with POVs, pricing models, and case studies.
• Collaborate cross-channel with paid social, search, and content teams.
• Provide thought leadership on trends and privacy developments.
• Ensure budgeting, pacing, forecasting, and quarterly reviews.
• Escalation point for performance, strategy, or client issues.
• Represent the agency at industry events and with partners.

Skills

6+ years programmatic campaigns

B2B programmatic

Data-driven decision making

Executive communication

Cross-functional collaboration

Ad tech trend awareness

Tools

TTD

DV360

StackAdapt

CRM integrations

Job description

Wpromote is seeking a Director, Programmatic to lead day-to-day operations for the programmatic buying division across multiple B2B clients. Initially an individual contributor with growth to a team, the role defines best practices and scalable processes for enterprise accounts.

You will own client and partner relationships, guide campaigns from implementation to optimization, and evangelize new ad tech tools while driving measurable business outcomes.