Programmatic Marketing Manager — AI-Driven Campaigns

Publicis Groupe; Birmingham (MI); Presencial; USD 75.000 - 103.000; Jornada completa

Descripción de la vacante

Publicis Groupe’s Publicis Collective is seeking a Programmatic Manager to own strategic planning and campaign execution for an assigned client. This role requires the Manager to independently generate strategic insights for campaigns and implement campaigns with the support of Programmatic Analysts/Sr.

Analysts. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms.

Formación

• 3+ years of experience managing Display, Video and/or Mobile Programmatic Media Buying.
• Working knowledge of DSPs and technologies listed (The Trade Desk, DV360, Yahoo DSP, DCM, Amazon DSP).
• Strong analytics, organizational, and communication skills.
• Proactive, independent, and able to lead teams and projects.

Responsabilidades

• Communicate digital strategies and rationales for tactical approaches for each campaign.
• Execute, manage, and optimize online biddable media campaigns for agency clients.
• Develop and maintain relationships through exceptional client service.
• Formulate proposals for new client opportunities.
• Oversee delivery of creative assets, insertion orders, and campaign documentation.

Conocimientos

Programmatic Buying

Analytics

Client facing

Leadership

Project management

Communication

Herramientas

The Trade Desk

DV360

Yahoo DSP

DCM

Amazon DSP

Descripción del empleo

Publicis Groupe’s Publicis Collective is seeking a Programmatic Manager to own strategic planning and campaign execution for an assigned client. This role requires the Manager to independently generate strategic insights for campaigns and implement campaigns with the support of Programmatic Analysts/Sr.

Analysts. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and familiarity with bid management platforms.