Programmatic Buying Manager — Direct Deals & DCO/CTV

Net Conversion; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

Net Conversion is seeking a strategic Manager of Programmatic Buying to lead a three-person activation team overseeing campaigns across Display, Online Video, Connected TV, and pDOOH. You will manage DSP execution on Viant and own direct publisher relationships to secure PMP, PG, and direct partnerships for added value.

The role requires hands-on leadership, strong negotiation skills, and a focus on achieving the best rates for clients while maintaining high quality standards.

Qualifications

• Leads a programmatic activation team delivering campaigns across Display, Online Video, Connected TV, and pDOOH.
• Directly manages a three-person Programmatic Buying team.

Responsibilities

• Oversee day-to-day DSP execution within Viant.
• Own publisher relationships—negotiate PMP deals, PG buys, and direct partnerships.
• Aim for the lowest rates and highest added value for client partners.

Skills

Programmatic Buying

Team Leadership

Negotiation

Display Advertising

Tools

Viant DSP

Job description

Net Conversion is seeking a strategic Manager of Programmatic Buying to lead a three-person activation team overseeing campaigns across Display, Online Video, Connected TV, and pDOOH. You will manage DSP execution on Viant and own direct publisher relationships to secure PMP, PG, and direct partnerships for added value.

The role requires hands-on leadership, strong negotiation skills, and a focus on achieving the best rates for clients while maintaining high quality standards.