Manager, Programmatic Buying

Net Conversion; Orlando (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401k Match

Medical coverage

Dental & Vision

Unlimited PTO

Wellness initiatives

Summer Fridays

Pet benefits

Job summary

Net Conversion in Orlando, FL seeks a strategic, hands-on Manager/Senior Manager, Programmatic Buying to lead our activation team across Display, OLV, CTV, and pDOOH. You’ll manage a three-person programmatic buying team, own publisher relationships, and translate client KPIs into omnichannel media plans.

Responsibilities include negotiating direct deals, ensuring quality delivery, and collaborating with Marketing leads to drive client growth. Strong leadership and analytics are essential.

Qualifications

• 5–8+ years hands-on programmatic media buying and campaign management.
• Experience across Display, OLV, CTV and pDOOH.
• Hands-on experience with Viant DSP is a major plus.
• Proven ability to negotiate direct publisher deals, PMPs, and PG agreements.
• 1–2 years leadership or mentoring of junior buyers.
• Strong communication and consultative skills.
• Advanced Excel and data analysis; familiarity with ad verification and attribution.

Responsibilities

• Lead and mentor a team of three Programmatic Buyers.
• Oversee end-to-end campaign architecture, pacing, optimization and reporting across Display, OLV, CTV and pDOOH.
• Manage direct publisher relationships and PMP/PG negotiations.
• Collaborate with Account Management to translate client objectives into programs.
• Provide performance insights and recommendations linking metrics to outcomes.

Skills

Programmatic buying

Campaign management

Display advertising

Online video

CTV

pDOOH

DSP proficiency

Negotiation

Leadership

Communication

Analytics

Excel

Tools

Viant

IAS

DoubleVerify

Job description

About Net Conversion

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more'—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate—we’re better, and hopefully, you’ll learn why!

Description

JOB TITLE: Manager, Programmatic Buying

DATE: 2026

DEPARTMENT: Programmatic Media & Activation

REPORTS TO: VP of Media Investment

Major Purpose

We are seeking a strategic, hands-on Manager / Senior Manager, Programmatic Buying to lead our programmatic activation team within our specialized "agency-within-an-agency" model. In this role, you will directly manage a team of three Programmatic Buyers executing campaigns across Display, Online Video (OLV), Connected TV (CTV), and Programmatic Digital Out-of-Home (pDOOH).

Beyond overseeing day-to-day DSP execution within Viant, you will own our direct publisher relationships—negotiating private marketplace (PMP) deals, programmatic guaranteed (PG) buys, and custom direct partnerships to secure the lowest rates and highest added value for our client partners. You will serve as the primary strategic bridge between our programmatic execution team and our internal Account Management (Marketing) leads, translating client business objectives into high-performing, omnichannel media strategies.

Major Responsibilities

Team Leadership & DSP Oversight

• Lead, mentor, and manage the daily workflow, QA processes, and professional development of three Programmatic Buyers.
• Oversee end-to-end campaign architecture, pacing, optimization, and reporting across Display, OLV, CTV, and pDOOH.
• Serve as our internal subject matter expert and power user for Viant, ensuring the team maximizes the platform's household-level identity, targeting, measurement, and automated optimization capabilities.

Publisher Partnerships & Deal Negotiation

• Own and cultivate direct relationships with premium publishers, SSPs, and ad networks for one-off and recurring direct deals.
• Lead RFP processes and rate negotiations on behalf of client partners to secure best-in-class CPMs, preferred inventory access, custom sponsorships, and meaningful added-value deliverables.
• Audit, troubleshoot, and optimize PMP and PG deal IDs to ensure seamless delivery, brand safety, and viewability compliance.

Strategic Account Liaison & Client Growth

• Act as the senior programmatic voice alongside Account Management (Marketing), participating in client planning, QBRs, and pitch meetings.
• Translate high-level client KPIs and marketing briefs into actionable, multi-channel programmatic media plans and budget allocations.
• Deliver clear, narrative-driven performance insights and strategic recommendations that connect media metrics to tangible client outcomes.

Requirements

CANDIDATE SHOULD HAVE:

• Experience: 5–8+ years of hands-on programmatic media buying and campaign management experience (agency or trading desk experience strongly preferred; Senior Manager title commensurate with experience and team leadership track record).
• Channel Mastery: Proven track record planning, executing, and optimizing across Display, OLV, CTV, and pDOOH.
• Platform Expertise: Deep technical proficiency in DSPs; direct hands-on experience with Viant is a major plus.
• Negotiation & Deal-Making: Demonstrated success negotiating direct publisher deals, PMPs, and PG agreements, with strong existing relationships across the digital media landscape.
• Leadership: At least 1–2 years of experience managing, mentoring, or reviewing the work of junior/mid-level buyers.
• Communication: Exceptional consultative skills with the ability to simplify complex ad-technology concepts for internal Account Management teams and external clients.
• Analytical Rigor: Advanced Excel/data analysis skills and familiarity with ad verification (IAS, DoubleVerify), attribution, and measurement frameworks.

What does Net Conversion have to offer?!

Competitive Salary4% 401k MatchMedical / Employer covered at the base tier for the employee onlyDental, & Vision optionsUnlimited PTO60% Employer Covered STD Paid Parental leave after 1 years of serviceCritical illness, Cancer, Hospital, Life, Accident CoverageFlexible work schedule in our Orlando or Charlotte officeWellness InitiativesSummer Fridays (office closes at 2pm)Pet Benefits3, 5 & 10 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].