Programmatic Buying Manager - Lead Strategy & Deals

Net Conversion; Orlando (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401k Match

Medical coverage

Dental & Vision

Unlimited PTO

Wellness initiatives

Summer Fridays

Pet benefits

Job summary

Net Conversion in Orlando, FL seeks a strategic, hands-on Manager/Senior Manager, Programmatic Buying to lead our activation team across Display, OLV, CTV, and pDOOH. You’ll manage a three-person programmatic buying team, own publisher relationships, and translate client KPIs into omnichannel media plans.

Responsibilities include negotiating direct deals, ensuring quality delivery, and collaborating with Marketing leads to drive client growth. Strong leadership and analytics are essential.

Qualifications

• 5–8+ years hands-on programmatic media buying and campaign management.
• Experience across Display, OLV, CTV and pDOOH.
• Hands-on experience with Viant DSP is a major plus.
• Proven ability to negotiate direct publisher deals, PMPs, and PG agreements.
• 1–2 years leadership or mentoring of junior buyers.
• Strong communication and consultative skills.
• Advanced Excel and data analysis; familiarity with ad verification and attribution.

Responsibilities

• Lead and mentor a team of three Programmatic Buyers.
• Oversee end-to-end campaign architecture, pacing, optimization and reporting across Display, OLV, CTV and pDOOH.
• Manage direct publisher relationships and PMP/PG negotiations.
• Collaborate with Account Management to translate client objectives into programs.
• Provide performance insights and recommendations linking metrics to outcomes.

Skills

Programmatic buying

Campaign management

Display advertising

Online video

CTV

pDOOH

DSP proficiency

Negotiation

Leadership

Communication

Analytics

Excel

Tools

Viant

IAS

DoubleVerify

Job description

Net Conversion in Orlando, FL seeks a strategic, hands-on Manager/Senior Manager, Programmatic Buying to lead our activation team across Display, OLV, CTV, and pDOOH. You’ll manage a three-person programmatic buying team, own publisher relationships, and translate client KPIs into omnichannel media plans.

Responsibilities include negotiating direct deals, ensuring quality delivery, and collaborating with Marketing leads to drive client growth. Strong leadership and analytics are essential.