Senior Digital Activation Associate - Programmatic Pro

OMD; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

OMD is seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support planning, execution, optimization, and reporting of programmatic campaigns across multiple platforms. Ideal for candidates with 1–2 years in digital media buying and a desire to deepen data-driven activation.

The role emphasizes hands-on DSP work (DV360, The Trade Desk, Amazon DSP), campaign setup, optimization, and cross-functional collaboration with strategy, analytics, and creative teams.

Qualifications

• 1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
• Hands-on experience with at least one DSP such as DV360, The Trade Desk, or Amazon DSP.
• Familiarity with ad serving, tagging, and tracking pixels.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Strong attention to detail and organizational skills.
• Preferred: experience with data visualization tools (Tableau, Looker, Power BI).
• Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
• Understanding of privacy frameworks (GDPR, CCPA).

Responsibilities

• Campaign Activation & Management: Set up, launch, and manage programmatic campaigns across DSPs.
• Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
• Monitor delivery and performance daily to meet pacing and KPI targets.
• Troubleshoot delivery issues and ensure proper tagging and tracking.

Skills

Digital activation

Campaign optimization

Data analysis

Attention to detail

Communication

Tools

DV360

The Trade Desk

Amazon DSP

Tableau

Looker

Power BI

IAS

DoubleVerify

MOAT

Job description

OMD is seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support planning, execution, optimization, and reporting of programmatic campaigns across multiple platforms. Ideal for candidates with 1–2 years in digital media buying and a desire to deepen data-driven activation.

The role emphasizes hands-on DSP work (DV360, The Trade Desk, Amazon DSP), campaign setup, optimization, and cross-functional collaboration with strategy, analytics, and creative teams.