Program Director

RockED; Sandy Springs (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

RockED, the premier people development platform for the automotive industry, is seeking a senior, high-autonomy Program Manager for our Atlanta, GA on-site office. You will own a book of Tier 1 partner programs and mentor the Program Management team while collaborating across Content, Enterprise Sales, Product, and Marketing to drive adoption and outcomes.

You’ll lead end-to-end program lifecycles, manage stakeholder relationships, and deliver executive-ready reviews, with a strong emphasis on

Qualifications

• 8+ years in program management, account management, partner/customer success, or a similar client-facing operational role.
• Automotive or dealer-industry background strongly preferred.
• Strong project management skills and ability to coordinate internal and external teams.
• Excellent written and verbal communication; credible presenting to executives.
• Strong reporting instincts and data-driven storytelling.
• Generalist skill set with execution, relationship management, and stakeholder communication.

Responsibilities

• Own the full lifecycle of Tier 1 partner programs (OEM and enterprise accounts).
• Serve as primary contact for partner and OEM stakeholders, ensuring smooth rollout and adoption.
• Collaborate with Content to shape training programs meeting partner and dealer needs.
• Own program health, usage reporting, refresh planning, and strategic guidance for activation.
• Build and deliver executive-ready reporting and business reviews for stakeholders and leadership.
• Mentor Program Managers on strategy, partner management, and complex accounts.
• Work cross-functionally with Partner Experience, Product, and Marketing to remove adoption friction.

Skills

Program management

Account management

Partner management

Stakeholder communication

Data reporting

Mentoring

Cross-functional collaboration

Autonomy

Education

Bachelor's degree

Job description

Location: Atlanta, GA (Onsite) Reports to: Senior Director, Program Management Team: Program Management

About RockED

RockED is the premier people development platform for the automotive industry. We deliver mobile-first, microlearning content to front-line dealership employees–sales associates, service advisors, F&I managers, and dealership leadership–helping OEMs, dealer service providers, and vendors reach and develop the people who drive dealership performance. Our platform is live across thousands of dealerships nationwide, and we're in a period of significant growth as more OEMs bring their training programs to RockED.

About the Role

RockED's Program Management team owns every Network Partner relationship after the deal is signed–from OEM programs to Dealer Service Providers and industry-partner initiatives.

This is a senior, high-autonomy role. You'll run your own book of Tier 1 partner programs day to day while also acting as a mentor and force multiplier for the broader Program Management team. You should be comfortable being equally at home in a spreadsheet, a partner stakeholder meeting, or a status update to internal leadership.

What You'll Do

• Own the full lifecycle of Tier 1 partner programs (OEM and other enterprise-scale accounts)–from post-sale handoff through ongoing stewardship
• Serve as the primary point of contact for partner and OEM stakeholders, including field teams and account managers, ensuring smooth program rollout and sustained dealer adoption
• Partner closely with our Content team to scope and shape training programs that meet both partner objectives and dealer needs
• Own ongoing program health–usage reporting, content refresh planning, and strategic guidance to partners on driving dealer activation
• Build and deliver clear, executive-ready reporting and business reviews for partner stakeholders and internal leadership
• Mentor and coach Program Managers on the team–program strategy, partner management, and navigating complex accounts
• Partner cross-functionally with Partner Experience, Product, and Marketing to unblock adoption friction and drive engagement campaigns
• Operate with real autonomy–you'll be trusted to run point on your programs, not managed step by step

What We're Looking For

• 8+ years in program management, account management, partner/customer success, or a similar client-facing operational role, with a track record of independently owning complex, high-stakes accounts
• Automotive or dealer-industry background strongly preferred–familiarity with dealership operations, OEM field structures, or franchise dynamics is a real advantage at RockED
• Strong project management skills–able to steer and coordinate internal and external teams on complex programs and deliver on tight deadlines
• Excellent written and verbal communication–equally credible presenting to senior partner stakeholders and internal leadership
• Strong reporting instincts–able to turn usage and performance data into a clear, non-technical narrative
• A true generalist skill set: comfortable moving between hands-on execution, relationship management, and polished stakeholder communication in the same day
• Experience mentoring, coaching, or informally leading teammates
• Comfortable building process and structure in ambiguous, fast-moving environments
• Based in or willing to relocate to the Atlanta area; this role is onsite at our Perimeter Center office

Nice to Have

• Experience with OEM, franchise, or dealer-network go-to-market models
• Background in L&D, corporate training, or the broader EdTech/LMS space
• Experience with mobile-first consumer or enterprise products

Who You'll Work With

You’ll report to the Senior Director of Program Management and join a 7-person team responsible for every Network Partner relationship post-sale. You’ll work daily alongside Content, and regularly with Enterprise Sales, Partner Experience, Product, and Marketing.