Product Strategy Lead: Self-Funded & Buy-Ups

Blue Shield of CA; Springfield Meadows (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Blue Shield of CA is seeking a Product Strategist to translate market insights and client needs into actionable strategies for self-funded and buy-up lines of business. You will support roadmaps, competitive analysis, and strategic recommendations to drive growth, retention and profitability.

The role reports to the Director of Self Funded & Buy-Ups and emphasizes leadership, analytical rigor, and cross-functional collaboration in a hybrid in-office setting.

Qualifications

• Requires a bachelor's degree or HS diploma with 4 years of relevant experience; MBA/MPH strongly preferred.
• 7+ years of product strategy, product management or related health plan roles.
• Experience in market research, competitive intelligence, and performance analysis.

Responsibilities

• Support competitive insights, roadmaps and strategic recommendations to drive growth and profitability.
• Translate market insights, objectives, and regulatory requirements into actionable product strategies.
• Collaborate with leadership to develop business cases and evaluate product performance.

Skills

Product strategy

Market research

Financial analysis

Regulatory understanding

Project management

Education

Bachelor's degree or HS Diploma + 4 years experience; MBA/MPH preferred

Tools

Pivot tables

Excel

Financial modelling

Job description

Blue Shield of CA is seeking a Product Strategist to translate market insights and client needs into actionable strategies for self-funded and buy-up lines of business. You will support roadmaps, competitive analysis, and strategic recommendations to drive growth, retention and profitability.

The role reports to the Director of Self Funded & Buy-Ups and emphasizes leadership, analytical rigor, and cross-functional collaboration in a hybrid in-office setting.