Product Strategy Lead — Self-Funded & Buy-Ups (Hybrid)

Blue Shield of CA; Redding (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Blue Shield of CA is seeking a Product Strategist, Consultant for the Self-Funded & Buy-Ups line. You will translate market insights and client needs into actionable product strategies, supporting competitive insights, roadmaps, and strategic recommendations that drive growth, retention, and profitability.

The role reports to the Director, Self Funded & Buy-Ups. The company values leadership, learning, and delivering results the right way in a collaborative, growth-driven environment.

Qualifications

• Requires a bachelor’s degree or High School Diploma/GED and 4 years of additional relevant experience; MBA/MPH strongly preferred.
• 7+ years in product strategy, product management, portfolio management, health plan products, or related fields.
• Experience supporting product strategy, roadmap development, business cases, and evaluation of performance, growth, retention and profitability.
• Market research, competitive intelligence, and financial or operational analysis experience.
• Deep understanding of health plan products, market dynamics, and regulatory environments.
• Strong project management and organizational skills with multiple priorities.
• Experience writing technical requirements for product launches preferred.
• Data analysis including pivot tables, charts, data tables, sensitivity analysis, financial modeling.

Responsibilities

• Support the self-funded line of business by translating market insights and client needs into actionable product strategies.
• Provide competitive insights, product roadmaps, and strategic recommendations to drive growth, retention, and profitability.

Job description

Blue Shield of CA is seeking a Product Strategist, Consultant for the Self-Funded & Buy-Ups line. You will translate market insights and client needs into actionable product strategies, supporting competitive insights, roadmaps, and strategic recommendations that drive growth, retention, and profitability.

The role reports to the Director, Self Funded & Buy-Ups. The company values leadership, learning, and delivering results the right way in a collaborative, growth-driven environment.