Strategic Product Leader, Health Plans Growth

Blue Shield of CA; San Diego (CA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Blue Shield of California is seeking a Product Strategist, Consultant for Self-Funded & Buy-Ups. The role translates market insights, client needs, and regulatory requirements into actionable product strategies, supporting roadmaps and strategic recommendations to grow, retain, and increase profitability.

This position reports to the Director of Self Funded & Buy-Ups and emphasizes leadership and cross-functional collaboration.

Qualifications

• Requires a bachelor’s degree or higher and 4 years of relevant experience in lieu of a degree; master’s degree preferred
• Minimum 7 years of product strategy/management/portfolio experience in health plan products or related fields
• Experience in market research, competitive intelligence, and financial/operational analysis
• Deep understanding of health plan products, market dynamics, and regulatory environments
• Strong project management and organizational skills with multiple priorities
• Knowledge of self-funded business is a plus
• Experience writing technical requirements for product launches preferred
• Advanced data analysis including pivot tables, charts, and financial modeling

Responsibilities

• Support product strategy, roadmap development, and business cases
• Translate market insights and client needs into actionable product strategies
• Provide competitive insights and strategic recommendations to drive growth, retention, and profitability
• Collaborate with teams to evaluate product performance and opportunities
• Assist in monetizing vendor capabilities for client solutions
• Prepare requirements for product launches and track delivery

Skills

Product strategy

Market research

Financial analysis

Project management

Data analysis

Vendor monetization

Strategic thinking

Collaboration

Education

Bachelor’s or higher with 4+ years experience

MBA/MPH preferred

Job description

Blue Shield of California is seeking a Product Strategist, Consultant for Self-Funded & Buy-Ups. The role translates market insights, client needs, and regulatory requirements into actionable product strategies, supporting roadmaps and strategic recommendations to grow, retain, and increase profitability.

This position reports to the Director of Self Funded & Buy-Ups and emphasizes leadership and cross-functional collaboration.