Product Marketing Manager, Life Sciences Analytics & RWD

Merative; United States; On-site; USD 125,131 - 187,698; Full time

Benefits offered by this job

Remote-first / work from home culture

Flexible vacation policy

Health, dental, and vision insurance

Job summary

Merative is seeking a data-driven Product Marketing Manager for MarketScan Life Sciences Analytics and Real-World Data. You will bridge Product, Sales, and Marketing to translate healthcare analytics into compelling value propositions for biopharma, medical device manufacturers, and research organizations.

With 8+ years in B2B product marketing, you will own positioning, messaging, market intelligence, and go-to-market strategy while enabling Sales and driving adoption of new features in Life

Responsibilities

• Drive Market Growth: Increase MarketScan’s footprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions.
• Own Market Positioning & Messaging: Define and evolve MarketScan positioning, messaging, and value propositions across key Life Sciences buyer segments.
• Provide Market Intelligence: Monitor the Life Sciences landscape and adjacent markets; gather insights on market trends, competitor movements, customer needs, and regulatory changes.
• Lead Competitive Intelligence & Win/Loss Analysis: Develop competitive intelligence programs, conduct win/loss analyses to understand buying criteria and threats.
• Define Segmentation & Buyer Personas: Define actionable buyer personas across Life Sciences audiences and segment the market for high-value targets.
• Drive Go-to-Market Excellence: Develop go-to-market strategies and launch plans in collaboration with Product Management.
• Enable Sales Success: Create messaging frameworks, battlecards, presentations, and sales enablement to shorten cycles and win rates.
• Improve Product Adoption: Accelerate uptake of features and products through lifecycle marketing and customer communications.
• Deliver Life Sciences Market Insights: Represent the market voice to inform internal stakeholders about buyer needs and industry dynamics.

Job description

Merative is seeking a data-driven Product Marketing Manager for MarketScan Life Sciences Analytics and Real-World Data. You will bridge Product, Sales, and Marketing to translate healthcare analytics into compelling value propositions for biopharma, medical device manufacturers, and research organizations.

With 8+ years in B2B product marketing, you will own positioning, messaging, market intelligence, and go-to-market strategy while enabling Sales and driving adoption of new features in Life