Remote Product Marketing Manager, Life Sciences

WCG Clinical, Inc.; Hartford (CT); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Life and disability insurance

401(k) match

Flexible spending accounts

Employee assistance program

Tuition reimbursement

Certification assistance

Continuing education support

Paid holidays

Job summary

WCG seeks a Product Marketing Manager to accelerate go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. This role partners with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are represented in campaigns, training, and thought leadership.

The Manager focuses on execution excellence while building strong product marketing fundamentals and influencing cross-functional teams in a remote US-based

Qualifications

• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account planning.
• Strong facilitation skills.

Responsibilities

• Support market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.

Skills

Cross-functional collaboration

Analytical skills

Communication

Facilitation

Influence senior sales leaders

Education

Bachelor's degree in marketing

Graduate degree preferred

Job description

WCG seeks a Product Marketing Manager to accelerate go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. This role partners with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are represented in campaigns, training, and thought leadership.

The Manager focuses on execution excellence while building strong product marketing fundamentals and influencing cross-functional teams in a remote US-based