Remote Product Marketing Manager — Life Sciences

WCG Clinical, Inc.; Atlanta (GA); Remote; USD 66,000 - 102,000; Full time

Job summary

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement across remote teams.

You will coordinate with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are well represented in campaigns and training. The role emphasizes execution excellence and strong product marketing fundamentals, with collaboration across Product, Sales, and Marketing to align narratives and measurements.

Qualifications

• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.
• Strong cross-functional collaboration, communication, and analytical skills.
• Demonstrated ability to influence senior sales leaders and account teams.
• Background in clinical trials, life sciences, healthcare technology, or complex B2B services strongly preferred.
• Strong organizational skills and attention to detail.
• Strong analytical skills, including experience with white space analysis and account planning.
• Strong facilitation skills.

Responsibilities

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor.

Skills

Product Marketing

Product Management

Go-to-Market

Cross-functional Collaboration

Analytical Skills

Influencing Senior Leaders

Education

Bachelor’s degree in marketing, business administration, communication, or related field

Job description

WCG Clinical, Inc. is seeking a Product Marketing Manager to drive go-to-market execution, messaging development, and sales enablement across remote teams.

You will coordinate with Go-to-Market, Sales Enablement, and Demand Generation to ensure priority solutions are well represented in campaigns and training. The role emphasizes execution excellence and strong product marketing fundamentals, with collaboration across Product, Sales, and Marketing to align narratives and measurements.