Product Marketing Manager, Life Sciences Analytics & RWD
RXinsider LTD.
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Benefits offered by this job
Job summary
Truven, the healthcare analytics leader, is hiring a Product Marketing Manager for MarketScan to drive positioning, messaging, and GTM strategy for a flagship real-world data platform. You will partner with Product, Sales, and Marketing to translate complex healthcare analytics into compelling value propositions for biopharma, medical device, and research organizations, accelerating growth and adoption.
The role requires 8+ years in B2B product marketing in healthcare, with strong communication
Qualifications
- 8+ years of B2B product marketing experience in healthcare analytics or Life Sciences SaaS.
- Experience translating complex healthcare data into clear value propositions.
- Proven ability to drive GTM strategy, messaging, and sales enablement.
- Strong cross-functional collaboration with Product, Sales, and Marketing.
Responsibilities
- Drive Market Growth by expanding MarketScan in Life Sciences.
- Own Market Positioning & Messaging across key buyer segments.
- Provide Market Intelligence on trends, competitors, and customer needs.
- Lead competitive intelligence and win/loss programs.
- Define segmentation and buyer personas to target high-value accounts.
- Drive go-to-market plans for new features and capabilities.
- Enable Sales with messaging frameworks, battlecards, and content.
- Improve product adoption through lifecycle marketing and communications.
- Deliver market insights to inform strategy across teams.
Skills
Job description
Truven, the healthcare analytics leader, is hiring a Product Marketing Manager for MarketScan to drive positioning, messaging, and GTM strategy for a flagship real-world data platform. You will partner with Product, Sales, and Marketing to translate complex healthcare analytics into compelling value propositions for biopharma, medical device, and research organizations, accelerating growth and adoption.
The role requires 8+ years in B2B product marketing in healthcare, with strong communication
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