Paid Acquisition Manager: Cross-Channel Growth Leader

AAA Mountain West Group; California; Hybrid; USD 132,000 - 199,000; Full time

Benefits offered by this job

401k matching

Medical insurance

Dental insurance

Vision insurance

Wellness program

Paid holidays

PTO

Tuition reimbursement

AAA Classic membership

Product discounts

Job summary

AAA Mountain West Group is seeking a Manager of Paid Acquisition to architect cross-channel campaigns and mentor a team of specialists in Walnut Creek, CA. You will drive performance across Meta, Google, Reddit, Yelp, TikTok, and Pinterest, optimizing for CPL, ROAS, and CPA while collaborating with Creative, Marketing Platforms, and Analytics teams.

The role requires a Bachelor’s in Marketing or related field, 5+ years in digital marketing, and 2–3 years in leadership.

Qualifications

• 5+ years in digital marketing with 2–3 years in leadership.
• Experience with cross-channel paid campaigns.
• Strong analytics and reporting skills.

Responsibilities

• Oversee paid acquisition campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest.
• Lead and mentor a team of Paid Acquisition Specialists.
• Track KPIs and provide insights to executive management.
• Collaborate with Creative, Marketing Platforms, and Analytics teams.

Skills

Direct-to-Consumer marketing

Paid media management

Leadership

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

Google Marketing Platform

Meta Business Suite

Reddit Ads

Yelp Ads

TikTok Ads

Pinterest Ads

Job description

AAA Mountain West Group is seeking a Manager of Paid Acquisition to architect cross-channel campaigns and mentor a team of specialists in Walnut Creek, CA. You will drive performance across Meta, Google, Reddit, Yelp, TikTok, and Pinterest, optimizing for CPL, ROAS, and CPA while collaborating with Creative, Marketing Platforms, and Analytics teams.

The role requires a Bachelor’s in Marketing or related field, 5+ years in digital marketing, and 2–3 years in leadership.