Product Marketing Manager — AI-Driven WorkSpaces

Amazon; Seattle (WA); On-site; USD 119,000 - 160,000; Full time

Benefits offered by this job

Health insurance

RSUs

401(k) matching

Paid time off

Parental leave

Job summary

Amazon WorkSpaces is seeking a Product Marketing Manager to own go-to-market strategy and positioning for the WorkSpaces portfolio. You will translate product capabilities into messaging that resonates with IT leaders and end-user computing teams, and drive launches with cross-functional teams.

You will deliver live demos, create content, and collaborate with product management, sales, and solutions architecture to accelerate adoption and pipeline.

Qualifications

• 5+ years of product marketing in B2B SaaS or enterprise tech
• Experience developing go-to-market strategies for technology products
• Experience creating multi-channel content (blogs, presentations, video, events)

Responsibilities

• Marketing Strategy: Own the marketing strategy for your product area, define ICP and priority use cases, map strategy to discovery, evaluation and buy
• Product Positioning and Messaging: Develop positioning, messaging, and storytelling across WorkSpaces components; stay aligned with competitors
• Content Creation: Produce live demos, whitepapers, blog posts, briefs, TCO analyses, and presentations tied to outcomes like cost, security, agility
• Launch Strategy and Execution: Co-own and drive launches with product teams; build ongoing programs
• Customer Engagement: Engage CIOs, CISOs, IT ops with compelling storytelling; present externally
• Competitive Analysis: Synthesize dynamics to inform strategy; compare with Citrix, VMware, Microsoft AVD
• Cross-Functional Collaboration: Align GTM with demand, events, partner, and field teams
• Sales Enablement: Create enablement content and equip the field

Skills

GTM strategy

Content creation

Executive engagement

Cross-functional collab

Education

Bachelor's degree or equivalent

Job description

Amazon WorkSpaces is seeking a Product Marketing Manager to own go-to-market strategy and positioning for the WorkSpaces portfolio. You will translate product capabilities into messaging that resonates with IT leaders and end-user computing teams, and drive launches with cross-functional teams.

You will deliver live demos, create content, and collaborate with product management, sales, and solutions architecture to accelerate adoption and pipeline.